The Founder Story
It didn’t really start so well...
My first batch caught fire – OOPS! (A special dark roast not even my mum could love)
But in that failure my passion was lit!
For a while that roasting shack in the woods was the only place that mattered: chopping wood, pedalling coffee.
Alone in the woods I practiced, almost a decade passed - until it was ready to share.
From the Yukon Wild to mugs worldwide; I share the Firebean story as a reminder that the most delicious things happen when you follow your fire.
Michael - Founder





